More Conversions Per Contact

How would you like to sell more of your products or services...
without increasing your traffic?

 

If that's your goal, then you need to improve your conversion rate.

Business owners are always looking for the magic formula that can optimize the performance of their lead generation efforts. Unfortunately, there is NO magic bullet… just a systematized process that can double or triple your current conversion rates.

Let's face the facts. I've seen just a slight change to a headline, one item added to a bulleted list, or the placement of a video on a website pay off in massive ways.

Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can instantly double your sales.

Generating a multitude of leads is worthless unless you can convert the vast majority of those leads into actual sales.

Complete More Transactions Per Customer

Increasing the number of times your customers purchase from you represents a profound and simple business-building strategy that can easily double or triple your profits immediately,
yet few businesses ever use it.

 

If you have a business that has current customers, then you already have a relationship established with them. You have already invested substantial marketing dollars and resources to attract and keep them as customers.

Now is the time to put into place specific revenue-generating strategies to help them purchase more often so they benefit even greater from your product or service.

We're not suggesting you manipulate or push unneeded products or services onto your customers. Instead, we're advocating that you serve your clients better by offering them additional products and services they want and need.

 

By getting your customers to purchase more often, you dramatically
reduce the cost of growing your business.

Acquiring new customers is both difficult and expensive. But getting your customers to purchase more often is incredibly easy and costs virtually nothing to do… when you know, understand and apply the right strategies in the right situations.

Does this really work?

Have you looked in your over-stuffed mailbox lately? It includes several such catalogs by

multi-million dollar companies (that did not start out this way).

Direct marketers such as Victoria's Secret or Pottery Barn may be the best at using this powerful growth strategy. Once you purchase a product from them, they systematically mail you a catalog at specific intervals. Can you imagine how much money each one of their beautiful four-color, 30-40 page catalogs cost?

You may have even asked yourself "How can they possibly afford to continue sending these out every week?" They know, statistically and scientifically that you will buy the items in their catalog far more often, and from them as opposed to their competitors, if they consistently remind you of their offerings.

This strategy applies to EVERY business…
and the increase in revenue can be dramatic!

 

Consider a quick oil change business. The recommended duration of an oil change typically is every 3,000 miles. There are those customers that change their oil at this exact interval. However, the true opportunity for this business lies in the group that tends to focus on an oil change AFTER the mileage has been reached. This describes 90% of all oil change customers.

It takes somewhere between one to four weeks before they finally come in for the service. What is it costing the oil change business if this group averages an oil change every 3,500 miles? Would you believe a staggering 15% in revenue… just from this one behavior!

How would you like to see an immediate 15% increase in total
revenue WITHOUT spending any additional time,
money or effort to get it?

What if we could give you a strategy that would practically FORCE these customers to not only come in for their oil change at 3000 miles… but to consistently come in BEFORE they reach that interval?

Command Higher Prices

Want to know the closely guarded secret when it comes to price?

 

The buyer decides if the price you charge is acceptable by determining the benefits they'll receive. Follow this to the letter and you can quickly and easily dominate your market.

In fact, you'll not only dominate, but you can charge double what your competition charges and still be viewed as the best deal around.

 

That's because prospects don't buy based on price.

They buy based on value. The more value you add, the more you can charge and the more the prospect perceives they're getting the best deal.

 

The key is to implement a series of proven and tested value-add strategies that position your product or service as offering the best deal… despite the fact that you charge double or triple what your competition charges.

 

But that's just the tip of the iceberg.

Did you know there are a multitude of pricing strategies that can
dramatically increase your bottom line?

For instance, we recently discovered a pricing strategy that allowed one of our clients that sold a product for $39.95 to instantly DOUBLE their price.

 

Although this is a 100% increase in price, when we tested this strategy it only decreased their customer order rate by 17% versus offering the product at the original $39.95 price point. Do you realize that's a 75% increase in gross revenue… just for applying one simple strategy that didn't cost this business owner a thing.

How would you like a 75% overnight increase in your total?

 

What if we could give you an entire array of pricing strategies that would forever remove price from your prospects decision making process?

Grow Your Profits

Would it shock you to know there are a multitude of strategies that could easily double or triple your business's profits?

 

For example, how often do you leverage your relationships with your current customers?

Most business owner's count their blessings that they sold them once and never consider going back and asking them to buy multiple times.

In fact, for those prospects of yours that don't buy from you, how many times do you contact them and give them additional chances to purchase what you sell. The answer for most business owners is NEVER!

 

Did you know that only 3% of all prospects are ready to buy right now?

 

The remaining 97% are not… and they need to be nurtured on a repetitious and continuous basis. For the businesses that do this, their profits soar through the roof.

 

In fact, research shows that most prospects don't become serious about buying until you market to them at least 6 times. Often existing and past customers and prospects are all but forgotten by most businesses. They assume that when these people need something they will either come in or call.

 

Businesses with this attitude are missing out on an enormous amount of revenue that comes from staying in continuous contact with their customers and prospects.

So how often are you contacting your prospects?

 

What if we could give you an entire array of profit-generating strategies that could skyrocket your business financially and eliminate your money worries forever?

How would you like your business to generate a minimum of
$1 million dollars per year?

OK… so how do you plan to accomplish this goal? Here are the startling facts you MUST know…

 

Less than 3% of small business owners make more than
$100,000 annually and less than one half of
1% ever reach $1 million dollars in total revenue

 

When you factor in a 30% profit margin on a million dollars in revenue, that only translates into an actual income of $300,000. And a big chunk of that goes to the government.

 

That's not much more than the business owner was making when they worked a regular job and didn't have all the worries and headaches they have now. And for those that do make $300,000 annually… they're in the top one half of 1% of ALL wage earners.

Most small business owners make far less than that,
and have no clue how to make things better

 

What if we could hand you an entire series of strategies that have a proven and tested track record for generating million dollar businesses?

How would you like to receive information every week by email that will walk you, step-by-step, through the process required to build a multi-million dollar business?

Schedule Your Reputation Mastery Breakthrough Call

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Joseph W. Crawford
512 . 543 . 3644
contact@jwcrawford.com
Travels from Austin, Tx
Serving Consulting Clients Nationally & Abroad
Available for US and International Speaking

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