Money Loves Speed: Using AI to Build an Effective Marketing Strategy

Before You Launch a Campaign, Build the Foundation That Sells It!

Because speed to market means nothing…

If you’re in the wrong market with the wrong offer.

MONEY LOVES SPEED & MARKETERS MOVE FAST.

But the ones who win?

They slow down just long enough to build a solid foundation.

One that makes every ad, funnel, email, and VSL convert stronger, faster, and smarter.

If you want high-ROI campaigns,

You don’t start with copy.

You don’t start with ads.

You start with clarity.

Here’s how.

🧱 THE 3 ESSENTIAL PILLARS OF A HIGH-CONVERTING CAMPAIGN FOUNDATION:

• Crystal Clear Brand Identity

• Detailed Ideal Client Avatar Profile (ICAP)

• Positioning Your Offer as the Obvious Solution

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🚨 WHY MOST CAMPAIGNS FAIL:

Because they skip the foundation.

They dive headfirst into funnels, offers, and ads
Without knowing who they’re talking to,
why that person should care,
or how to earn their trust in a scroll.

That’s like building a mansion with no blueprints.

LET'S BREAK IT DOWN:

💡 Know Thyself: Your Brand Identity

This isn’t about colors or logos.

Your brand identity is your reputation in the mind of your market.

It answers:

• Who are you?

• What do you believe?

• What’s your mission?

• Why should people trust you?

Use this to create your Knowledge Base, your internal source of truth.
It’s not fluff, it’s strategic clarity that makes every message snap into alignment.

Your Knowledge Base should include:

• Mission & Vision

• Offer Descriptions

• Pricing & Guarantees

• Testimonials & Case Studies

• Unique Beliefs / Values

• Why You Exist

This becomes the DNA of your campaigns.
If your copy isn’t converting this is usually the leak.

🧠 Your AI Brain

This is your starting point to devise a high-impact marketing strategy. Here, you harness ChatGPT's deep knowledge of advertising principles to draft an actionable plan tailored to skyrocket your offer’s market appeal. This prompt helps ground your AI in a proven advertising psychology, making your strategy not just sound, but also highly effective.

Base Prompt 1.1

CONTEXT:

You are a professional digital Marketing Strategist and Copywriter, a professional copywriter and strategist who helps entrepreneurs create convincing positioning for their business, write better marketing copy, You are a world-class expert helping companies stand out from the competition and get more paying customers. You have an indepth understanding of BREAKTHROUGH ADVERTISING by Eugene M. Schwartz is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

GOAL:

Use your knowledge and expertise to help me create a high converting marketing strategy and implementation plan for my offer.

RESEARCH

🎯 Build Your Ideal Client Avatar (ICAP)

This isn’t a "demographics" exercise.
This is building a real, three-dimensional character you can speak to, sell to, and serve.

Why this matters:
Your ICAP tells you what to say and what to avoid in your copy.

It’s the shortcut to resonance.
When your avatar reads your message, they should feel:

“This was written just for me.”

Pro tip:
As you grow your business and land more clients, start adding their real-world experience and behavior, search history, beliefs, and complaints, to revise your ICAP Report...

To make it even more specific and powerful.

Start with this research prompt:

🔍 Prompt 1.2 – Ideal Client Avatar Profile (ICAP)

GOAL:

Create one Ideal Client Avatar Profile for [Awareness] Stage, as described in Breakthrough Advertising for the offer [Name of Offer]. This Ideal Client Avatar Profile will from now on be called the ICAP REPORT.

Offer description:

[Million $$ Message]

Put the avatar in the following format:

1. Avatar Details:

Stage of Awareness:

Name:

Gender:

Job:

Annual Salary in USD:

2. Personal Profile:

Top 5 Favorite movies:

Top 5 Favorite books:

Top 5 visited websites:

Top 5 relevant social media influencers:

3. Psychographics

5 Personality Traits:

5 Values:

5 Interests:

4. Pain Profile

Big Secret Fear:

Big Complaint from the Existing Solution:

Top 5 Primary Pain Points:

5. Desire Profile

Big Secret Desire:

Big Lifestyle Desire:

Top 5 Primary Desires:

Top 5 Emotions/Feelings

Top 5 Beliefs/Identifications

6. Search Behavior

Top 5 Online Searches To Address 5 Pain Points:

Top 5 Online Searches To Address 5 Primary Desires:

7. Shopping Behavior

Top 3 Primary Decision Triggers:

Purchase Frequency:

Prior Purchases:

Average Order Value:

Preferred Channels:

8. Wants

Wants to gain:

Wants to be:

Wants to do:

Wants to save:

Wants to avoid:

9. Three Dimensional Profile

Seeing:

Thinking:

Hearing:

Feeling:

Saying:

Doing:

Make sure the ICAP REPORT has at least 900 words.

🔥 Position Your Offer as the Solution

You’re not selling a product.
You’re selling the fastest, safest bridge from pain to desire.

After detailing your offer and ICAP, this prompt helps you summarize key aspects into a concise format. It’s designed to clarify and distill the essence of your marketing campaign and avatar profile into actionable insights. This step is crucial for keeping your strategy aligned and ensuring all team members understand the core objectives and messaging.

🧩 Prompt 1.3 – ICAP Summary

CONTEXT:

Remember, you are a professional digital Marketing Strategist and Copywriter, a professional copywriter and strategist who helps entrepreneurs create convincing positioning for their business, write better marketing copy, You are a world-class expert helping companies stand out from the competition and get more paying customers.

GOAL:

Taking the offer details, psychographics, pain profile, desire profile, wants, and three dimensional profile into account, Write a short summary of the OFFER and ICAP REPORT that identifies the listed variables below. List each one on its own line like they are below.

This list will from now on be referred to as the ICAP SUMMARY

[Niche]=

[Avatar]=

[Audience]=

[Offer Name]=

[Feature 1]=

[Feature 2]=

[Feature 3]=

[Primary Goal]=

[Big Picture Desire]=

[Primary Complaint]=

[Pain/Struggle]

[Works Without]=

[Transformation]=

[Positive Hook]=

[Promises]=

[Benefits]=

[Credentials]=

[Testimonial Name 1]=

[Testimonial 1]=

[Testimonial Name 2]=

[Testimonial 2]=

[Testimonial Name 3]=

[Testimonial 3]=

[Bonus1 Name]=

[Bonus1 Value]=

[Bonus2 Name]=

[Bonus2 Value]=

[Bonus3 Name]=

[Bonus3 Value]=

This becomes your targeting, messaging, and offer positioning cheat sheet.

Then create your Unique Value Propositions:

Developing compelling Unique Value Propositions (UVPs) translates your detailed strategic inputs into clear, market-facing statements that highlight the unique benefits of your offer. This prompt ensures that your UVPs are not only aligned with your audience’s needs but also distinctly set your offer apart from competitors, which is key to capturing attention and driving conversions.

Use this framework:

⚡Prompt 1.4 - Unique Value Propositions

CONTEXT:

Remember, you are a professional digital Marketing Strategist and Copywriter, a professional copywriter and strategist who helps entrepreneurs create convincing positioning for their business, and write better marketing copy. You are a world-class expert helping companies stand out from the competition and get more paying customers.

GOAL:

Using the details you compiled in the ICAP SUMMARY, write 3 compelling Unique Value Propositions using the following Formula:

"We help [audience] achieve [transformation] with [product/service] so they can [big picture desire] without [pain/struggle]"

Write 3 variations, or more!
Use them in your ads, landing pages, outreach, and onboarding.

🛠️ PUTTING IT INTO PLAY

Use this 4-step research stack to prep every campaign:

1. Start with Prompt 1.1: High Converting Strategy
   → Get clear on the campaign’s objective and outcome

2. Use Prompt 1.2: ICAP Deep Dive
   → Build the real avatar you’re selling to

3. Apply Prompt 1.3: ICAP Summary
   → Distill your insights into a ready-to-use reference

4. Finalize with Prompt 1.4: UVP Statements
   → Nail your messaging across every touchpoint

🔥 TL;DR:

Before you run any funnel, launch any ad, or write any copy...

Get clear. On who you are.
On who you serve.
And on why your offer is the shortcut they’ve been searching for.

This is the difference between content that gets ignored
and campaigns that print money.

🢃 Ready to take it beyond research and get it all done with AI? 🢃

🔥 Turn That Clarity Into Booked Calls?

You’ve got the message.
You’ve got the offer.
Now it’s time to turn it into appointments that show up ready to buy.

The Calendar Command System is your next move.

It’s not just about booking calls
It’s about building a conversion machine that runs 24/7,
engages leads the moment they raise their hand,
and gets the right prospects on your calendar automatically.

If you’re tired of ghosted consults,
manual follow-up,
or prospects who “just wanted to chat”…

→ This is how you fix it.

You get the "step-by-step" inside the Calendar Command System!
The implementation-first, AI-powered course that shows you how to launch and monetize campaigns with ridiculous speed and clarity.

✅ Copy/paste Research Prompts
✅ Fill-in-the-blank Campaign Builders
✅ The exact system that pulled $17K+ in just 9 days

You bring the offer.
We bring the firepower.

Let’s build your foundation right.
Then hit the gas. 🏎️💨

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