Profit-making being the ultimate goal for every business or company is not achieved just because you made a nice product, you have to sell it. Even though it may be a tool that actually solves problems, persons may buy because you are the only person in possession of the product or service. Without devising a method to retain the customers and draw them close to you, you won’t keep them for long. Since we are in a digital world, persons in a very short while will produce the same product and will eventually get those customers who bought from you because you were the only one in possession of the product or service. So devising methodologies to retain and invite customers is the Joker card to play and win the game in the market. One out of the many ways which we will tour over in this article to draw customers to you is through online reviews.
The internet is the perfect place to converge your customers’ reviews for others to see for trust and thus lead generation. Therefore, online reviews are forms of customer feedback on eCommerce and online shopping sites after the purchase and consumption of products and services. Online review sections are offered by the company or organization for the customers to express their views and experiences with respect to the product and services consumed. These reviews are essential to verify the quality of any company’s products and services and as such, serves as third-party endorsements of a business. The quality and quantity of these reviews are potentially what triggers conversions on your shopping site. Lead generation is the process of identifying and cultivating potential customers for a business’s product or service. So the purpose of this article is to show to cultivate customers through online reviews for lead generation. Before getting to know how to use your online reviews to improve lead generation, let’s examine how to set up for customers to give reviews online and the importance of online reviews on a product or service.
Tips to motivate online reviews
Urging and leading customers to provide reviews of your product or service can be easier than you think. Having a geographical location in addition to being online will make the quest easier. The following tips can serve as a guide to start receiving customer’s reviews online.
● · Create a review platform page on your website for your product or service and through that ask customers reviews through notification messages when they are on the site.
● · Create an email marketing template. Utilize email as the tool to ask for and guide clients to your review site.
● · At your sales location, write a public notification post and paste at customer reception for them to read and be reminded to review the product.
● · Most companies and businesses are ignorant of the fact that 90% of customers will not review your product or service if you don’t urge and convince them to give their review. So at sales points, sellers have to conversationally urge their buyers to go their sites and express their impressions on the product or service.
● · Make phone calls to customers and send text messages to review on your product and services.
● · Also through social media you can send post recommendations for reviews.
● · When sales are established, receipts are issued out to customers. So the company should be apt to build a receipt form with a portion recommending reviews from the customer.
● · Display messages within your platform asking people to review you.
● · Organize events and promotion campaigns and urge the participant to review your product or service through a tablet or a link you make available.
Importance of Online Reviews for your product or service
Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint. The following are reasons why your consumers’ published experiences with your brand are vital.
1. They make you more visible:
To be a successful brand also means you’re a visible one. Most customers will look on search engines like Google and Bing, or even on Facebook when deciding what to buy. Online customer reviews give you a steady pipeline of positive content that search engines value highly when choosing which results to return. When you’re ranked higher, algorithms and people alike tend to see your website as an authority in your industry, which also leads to more exposure.
2. They make you look trustworthy:
A steady stream of positive reviews on your brand can build significant trust and credibility to many. The way customers are talking about you is just as important as the fact that they’re saying your name. Having a highly positive footprint will eventually help you drive more sales.
3. They have a clear impact on sales:
Brands that are viewed positively have better sales, but even improving your star rating can have a positive effect on your sales.
4. They give you an open line to consumers:
More than simply posting reviews, consumers today expect companies to respond to their comments. These reviews also give you a forum, to be honest with consumers and reinforce positive reviews with thanks, or promotions or coupons. More importantly, they also give you a way to quickly rectify a poor review and show that you care.
5. They are increasingly essential to decision making:
Close to 60% of customers think that online reviews are an essential part of the decision-making process. When they want to know the best places to go, they’re more likely to turn to Google, Yelp, and TripAdvisor than they are to a newspaper or even their friends and family. By focusing on creating a steady stream of reviews, your brand is more likely to show up when customers are making their next shopping decision.
6. They expand the conversation about you:
Encouraging consumers to review your company is an easy way to expand your brand’s reach. When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisor. These hubs are vital to your online presence, as Google collects data from their sites when building its own results ranking. Even on an individual level, having positive reviews can help push further reviews.
7. Social proof drives purchases:
Today, online reviews are the biggest source of social proof, and they have a clear impact on sales. Customers are more likely to make a purchase if others around them—even total strangers—agree that it is a good decision.
How to use your online reviews to improve lead generation.
Customers rely on online reviews to decide what movies to watch, the best hostel to stay in, the best software to buy, etc. As such before engaging in any marketing deal for a product or service, they do consult reviews before making a purchasing decision. So these reviews are becoming more and more necessary for generating leads and conversion. For leads generation, the ultimate effort to engage in is cultivating an impressive, enormous, and engaging online review profile. T get this effort achieved the following steps are necessary.
Encourage Customers to leave reviews:
While at sales points most especially, always remember to urge your customers to leave a review in their satisfaction condition. Studies revealed that most buyers before making a purchase decision, they do evaluate star ratings, review quantity, and comments which are verified and not faked. So your company needs a quantitative level of reviews to pull the buyers leading to lead generation. Having just a couple of reviews will weaken the buyer’s optimism to buy from you.
Reward your customers with coupon discounts for faithful reviews:
Giving people a reward for their review will help you get more reviews. You can test out how well your customers respond to different rewards, from vouchers to cupcakes. This tactic doesn’t have to cost the earth. Simply a small coupon discount for the next purchases will encourage and motivate them to rate your company best and thus will pull a lot of persons to you.
Make sure your reviews are verified:
Customers trust reviews especially when they are verified and this leads to purchasing decisions. Therefore, verification of review is crucial. Making sure that there are no traces of them looking faked because if it does, many customers will lose trust in you. But on the other hand, verifying them and making sure they are authentic makes more customers trust you and lead generation id improved.
Show in-app messages
If you are a software company or have an app, you can display messages within your platform asking people to review you. It’s best to do this when people have experienced a moment of delight. Catching people at the right time means they may offer a more favorable review. Just like Instagram occasionally asks people to review the app after they post a picture.
Collect reviews from promotions campaigns:
If you run an event that your customers attend, this is a great opportunity to collect reviews. You can set up a stand and ask customers to review you on a tablet or laptop.
Respond to customers’ comments on review platforms:
A key stumbling block for many companies is the fact that they ignore negative reviews and this, in turn, gives the customers a negative impression about them, and some turn to run from them. Responding to both positive and negative reviews is beneficial to your company because it helps your business and lets the customer see you transparent, adhering, and sociable. For instance, if the customer had a bad experience with your company, approach such a review amicably and be apologetic and remorseful, promising a much better experience on the next encounter. This demonstrates humbleness to the client and willingness to offer a better experience, as such will cause the client not to be reluctant to buy from you when next in want of a product or service.
Use third-party review sites most:
Seeing that authenticity and verification, is the order of the show, using external review platforms in addition yours will win the game. If customers discover much positive reviews on these external platforms, they will doubtfully trust your product and services making up to more leads generation.
Feature Top review on your Website:
A simple way to improve leads generation is letting top reviews to show on your site. It triggers the customers to find your reviews on other sites and this thus leads to wining them over.
Make it simple for people to review you:
The easier you can make it for people to review you, the more reviews you’ll get. Try to send people straight into the review process rather than have them navigate multiple pages before being able to leave a review. You should also consider the time it will take someone to leave the review on a third-party site. Generally, the shorter time it takes the more reviews you will get.
Lead Generation is an essential fact to running a successful business. By providing objective recommendations for your products and services, reviews are able to help you in your lead generation efforts in a multitude of ways. To make this work, you need to make sure you’re leveraging them properly. Start out by asking customers that have been particularly satisfied by your services to consider leaving a review. That’ll help you grow your portfolio of positive, thorough, and verified reviews. Once you have reviews, make sure you’re interacting and responding to your clients that wrote them. This will help affirm their efforts and mitigate any negative consumer experiences and showcasing your reviews on your website will make it easy for prospective customers to engage with you. After all, 92% of customers read online reviews before investing in a product or service.
Finally, in order to propagate a positive and adhering reputation about your company online, it is expedient to clinch to these guidelines above. Potential buyers will be more likely to become loyal customers as a result of your work and transparency.
My goal is for every client to reach a state of marketing balance. When their reputation and positioning are strong enough to maintain their business and paid ads are a tool for growth and new product promotion, I have succeeded.
— Joseph Crawford, Founder & President, J.W.Crawford Consulting
Here’s to your ever growing success